Preparing for Winter Weather

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Winter’s coming…

We all know that temperatures will drop to below freezing, windshields take 20 minutes to defrost, and roads will be slicker than a used car salesman on the last day of the month.  But how many of us actually do something to prepare for what’s in store over the next few months?  These simple tips & tricks will keep you from freezing your buns off any more than necessary this winter.

  1.  Check your windshield wiper fluid–one of those things you never think about until you run out.  Top it off in November and chances are you won’t have to do it when it’s -10 outside.
  2. Once the temperature drops below freezing for the first time, add air to your tires to bring them up to manufacturer’s recommendations.  This will improve your vehicle’s handling & prevent you from having to do it later.
  3. Replace wearables–tires, windshield wipers, brake pads–BEFORE winter.  If they are close to needing replacement, get it done before winter hits.  Either way, you’re going to have to spend the money.  Replacing these items before winter will make your life much easier.
  4. Make sure you have an extra hat, jacket, blanket and pair of gloves in the car.  It sounds corny–until it isn’t.  Oh yeah, throw a flashlight in there too.

They say an ounce of prevention is worth a pound of cure.  Don’t wait to learn this the hard way, take a few minutes today to make sure your vehicle is ready to handle everything Old Man Winter can dish out.

Need Help With Your Mobile Strategy? It’s Dealerbaby To The Rescue!

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DealerbabyRescue (1)It’s Time To Say ‘Goodbye’

Mobile websites are a thing of the past – at least they should be. Far too many dealerships are claiming their stake in mobile with an outdated and clunky mobile version of their website.

Over the course of our Smartphone Revolution series, we learned just how bad mobile websites are in today’s mobile world. In fact, mobile websites could actually be hurting your business, instead of helping. We also learned that:

  • Native mobile apps are made to leverage the iOS and Android platforms.
  • Native apps allow for customized communication from you to your customers and leads.
  • Ignoring these facts could possibly lead your dealership down a path of lost profits and customers.

Dealerbaby Can Help

Get out of the mobile website game and join the native app wave of today. At Dealerbaby, we offer an innovative solution tailored to capture the interest of your current client base, while simultaneously gaining the consideration of shoppers who’ve never purchased with you before.

We accomplish this with a clean, elegant native mobile app that uses a multi-layered approach to meet the needs of various types of users.

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Don’t Be Left Behind. Go Native Or Go Home.

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You’ve got mobile on the brain. That’s a good thing – trust us. While the topic of mobile websites vs native mobile apps, and the various pros and cons of both can seem overwhelming, it’s important to remember it doesn’t have to be. Let’s take a look at some of the highlights you’ve already learned from just one short blog/email:

  • Smartphone users represent over 65% of the mobile phone market.
  • An incredible 63% of auto shoppers researched & shopped online at a dealership.
  • Increasingly, customers ignore email, phone calls, and texts if they are not from trusted sources.
  • Your mobile strategy should be customized. Users should want to “invite you in” to their lives.

It’s Time to Go Native With Your Mobile Strategy

Smartphone users prefer using apps over surfing the mobile web. In fact, users spend nearly 90% of their time using Apps on their smartphones – not surfing the web, not texting, and certainly not talking.  In fact, for every hour a user spends on their smartphone, only 9.76 minutes is spend on the mobile web. That means your mobile website may only be seen for 9.76 minutes or less! And while we would all like to see the glass as half-full, the truth is that number is less – not because people don’t like what you have to offer, but because getting to any mobile website requires more steps then desired.

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Be A Part Of The Smartphone Revolution With Dealerbaby

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In a very short 6 years, the iPhone and Android mobile platforms have come to represent over 90% of the smartphone market. In both design and operation, the iPhone has lead to a wildfire of smartphone adoption. While the open-platform Android has provided smartphone access to the masses by providing cost effective devices.


So what does all of this mean for you?

Let’s first take a look at mobile websites. Many dealerships consider a mobile website a helpful tool to help drive traffic into their store. However, here’s a look at why mobile websites simply aren’t enough to keep up  and could actually be driving traffic away:

1) A “mobile website” is a condensed version of a “full” website – a website built to be viewed on a computer screen – not a mobile screen.  A mobile website wasn’t built to integrate with the underlying technology that drives mobile apps and does not take full advantage of unique smartphone capabilities like push notifications, GPS, or processing power.   

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