There are several options on the market that you and your customers have when it comes to mobile operating systems. While a large majority of mobile phone users do not refer to their devices by their operating system, it is important you understand the difference in terms of user needs and views. Here’s an overview of the two main operating systems your customers could be using.
Apple – iOS Operating System
A Brief History:
Apple created their first iPhone in 2007 and transformed the post-PC era into the mobile world we know today. They were the first to create downloadable applications (apps) available in an App Store and are continually developing new features to maintain their edge in the ever-changing mobile world.
What Does This Mean For You?
Apple users are loyal and have become accustomed to easy navigation and simple features. Your iOS version of the app has been created with just features in mind. Let’s take a look at the iOS version of your dealership’s app to get a visual idea of what you and your customers can expect to see:
Main service screen. Users are able to schedule a service appointment via phone or populated calendar.
Inventory screen. Users can view inventory and schedule a time to test drive via phone or email.
Android – Android Operating System
A Brief History:
Android is a Google backed company that was acquired in 2005 and released to the public in 2007. One feature that sets Android apart from iOS is while iOS only works on Apple products, Android runs on a variety of mobile products. This includes Samsung, LG, HTC, etc.
What Does This Mean For You?
Android users are able to use your app on a variety of devices while maintaining the same look a feel of the Android version of your dealership’s app. Let’s take a look at the Android version of your dealership’s app to a get a visual idea of what you and your customers can expect to see:
Vehicle profile screen. Users are able to manage and edit vehicles and alerts.
Inventory screen. Users can view inventory and schedule a time to test drive via phone or email.
Now you know
Users of your app will have different needs and views. If you need any additional assistance understanding the difference between the two operating systems, please do not hesitate to contact the Dealerbaby Team at community@dealerbaby.com
