Targeting Push Notifications

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The following an excerpt from a blog post authored by our push notification provider Zenpush.

Reaching the right person, at the right time, with the right message does not only apply to email marketing. Thinking of push notifications as an extension of your marketing team will help you better understand how to target your mobile users with information that will keep them opted-in to your messages (and keeping users opted-in is key!).

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The Benefits of Native Mobile Apps

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Gone are the days of using your mobile phone simply for phone calls. Today everything is mobile . You can deposit checks with your camera, video message with family from across the world, and challenge perfect strangers to a game of “Words With Friends”. A majority of our time is spent using our mobile devices, which is a major reason why so many companies are making the move to mobile.

Companies who initially went the web-based mobile app route have found the inability to customize, brand and contact users with push notifications troublesome, resulting in a majority of those companies switching to native mobile mobile apps.Whether it’s discovery in the app store or overall trust, users tend to prefer downloading a well constructed and easy-to-use native app over a web-based mobile app.

In addition to users overall trust level and preference, lets take a look at several benefits of investing in a native mobile app over a web-based mobile app in terms of business objectives and ROI:

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